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Riff Rocks!
For more than 30 years, 101 WRIF has been Detroit's heritage Mainstream Rock station. During a typical day, you'll hear established rock artists like Aerosmith, Led Zeppelin, Van Halen, and Pink Floyd, along with today's rock including Stone Temple Pilots, Kid Rock and Creed. Over the years, The Riff has survived numerous competitors who have entered the Active Rock arena, only to be forced to change formats. 

WRIF's formula for success includes an emphasis on high profile personalities, ongoing music research, power-packed promotions, and client satisfaction. It's worked for over three decades and for thousands of satisfied advertisers. Learn more about WRIF's success and how you can tap into nearly half a million Metro Detroiters with substantial buying power!

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